On the 15th of November 2018, Mpumalanga Tourism and Parks Agency hosted a meeting regarding Tourism Signage in Mpumalanga. Local Municipalities and owners of local facilities attended.
Over the last couple of years, the Middelburg Tourist Information Centre assisted local facilities with branding their facilities with the use of Tourism Brown Boards.
Tourism signage is a vital part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and educate. It also plays a critical role in linking visitors to the “product” or experiences within the area.
The fluidity in the tourism industry such as facilities may appear one year only to be replaced or fall away from the next due to the changing owners, customer needs or falling standards. Also, new facilities appear continually, and the demands to ‘announce’ a growing number of facilities at any one location in the road reserve cannot always be accommodated by the road authority in the longer term.
There are different types of tourist signage for facilities, such as:
- Visitor/Tourist Information Centres
- Pedestrian Signing
- Accommodation Signing
- Scenic Route Signing
Looking at branding your facilities with Tourism Brown Boards? Contact us on:
info@middelburginfo.com or 013 243 2253